A new generation homebuyers
As the millennial generation, also known as Generation, takes a better role in the housing market, young people’s preferences are first to shape the way real estate business is finished. The real estate portal Zillow predict that millennials will pass baby boomers as the generation purchase the largest number of homes this year, making their preferences even more important.
We won’t call you and don’t call you
For decades, the phone has been the real estate agent’s tool of the trade. But younger homebuyers don’t want to talk. They want texts and some prefer email. Dealing with these tech-savvy buyers has posed a challenge for the country real estate agents, who are greatly older than the homebuying population they serve. A National Association of Realtors survey of its members in 2012 found that only 3 % of agents were under 30 and 81 % were older than 45, with 25 % over 65.
We have finished our homework
More than 50 % of millennials search for homes on their phones and, among those, 26 % end up buying a home they found that way. “With millennials, we do not control information,” managing broker at Berkshire Hathaway Home Services Underwood Realty in Raleigh, North Carolina. “What they need is for us to understand the information.
We want customer service.
Millennials expect to be partners in the home search, and they want fast answers to your questions. They want reality information, and they want valid information, and they want it right now. They are the generation of Google at your fingertips.
What did think your other clients?
Lots of millennial homebuyers get recommendations on agents from their parents, but they also do some research online before they ever call an agent. They want to see testimonials on an agent’s website, as good as read online reviews.
You did call that social media?
As far as millennials are worried, a Facebook page with listings is something their grandmother would do. They expect agents to engage them on social media. They need to feel like they are a part of your business.
Tell us what data you want.
Nothing like older buyers, young people are not worried by being asked for bank statements, service verifications for mortgage approvals. “The younger people are used to having to supply all about who they are, Said chief executive officer of the National Association of Mortgage Professionals and a mortgage broker in Indianapolis.
No stainless steel appliances?
Younger buyers sometimes have problem seeing the bones of a home and often do not know which features can be changed simply at a minimal cost. That is an area where they value guidance from agents. If they are buying a home that needs work, they also value referral to contractor and vendors.
Ok. We can afford that
Searching a home they can afford in the place they want is a challenge for many younger buyers, especially in cities areas. Some are acceptance the sharing culture by seeking homes with rental units that can be rented out on Airbnb or other services. I think we are going to see millennials solve that problem in a different way.
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