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Thursday, 3 July 2014

Four fantastic email marketing ideas for Real Estate Agent-Jeff Adams

Jeff Adams in Four fantastic email marketing ideas for Real Estate Agent Email have been proven to be a very powerful real estate marketing tool. In fact, it’s the # 1 way people share content with their friends and Business members.

Value with a newsletter

The monthly real estate information filled with useful and interesting articles for homeowners will help you stay in touch with your database, continue to provide value to past clients over time and position yourself as an expert in your industry. The content of the newsletter shouldn’t be promotional in nature but instead contain helpful tips and ideas for homeowners. If you don’t have time to write and design an e-newsletter, be sure to choose a customer relationship management platform that comes with one reloaded and relevant to your business. 

Just Listed, just sold e-cards and e-fliers

A full lot of agents are not doing this, but if you are careful about who you are sending your Just Listed and Just Sold e-fliers to, they can be very valuable in getting some provoked leads. If you know that certain people in your database are likely to be interested in a certain area, next time you get a listing or sell a home in that area let them know about it.

Assign all new lead to marketing plan

Whenever you get a new lead; be sure to assign it to a drip marketing campaign in your CRM right away. Effective drip campaigns include a mix of emails that are sent automatically and episodic prompts to make keep-in-touch phone calls. And remember, with drip marketing, it’s not a one size fits all approach. Each campaign should be tailored to the person prospect type, such as a first-time buyer, FSBO, seller and so forth.

Send special offers

Maybe a free home values consultation, a market overview in their area? Every so often, send out an email with a special offer and orders on how people can take advantage of it. Email offers are a great way to get some new leads and sales. I hope these ideas will help you take your marketing and keep-in-touch efforts to the next level. All are easy to start doing right away.